You already know what you think of your business. So what do your customers think? Do your customers think of you as a value leader or
do they buy from you when they need a product or service immediately and there is no other option. Would you rather be thought of first by your
customers or somewhere down a long list of suppliers?
A new business should always invest in a solid business plan while an existing business should update their business plan every few years to capture new opportunities that surface as the economy shifts and trends change.